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marketing
Our initial market of
homebuilt aircraft, is very connected by the multitude of
aircraft oriented magazines, trade bulletins, technical
publications and reports. There is also a ready-made Sales
event that facilitates any kind of sales into the homebuilt and
general aviation market. That event is the ever-popular air
show.
There are over 400 air shows in the U.S. alone. And each air show is a media-rich happening. As noted by the major airshow entertainers association, International Council of Air Shows, (ICAS, http://www.airshows/org/index.html) "Airshows are considered the second largest spectator sport in the U.S." And once the airshow is over, in fact before, during and after the airshow, there are thousands of people canvassing the numerous booths displaying the latest in general aviation technology. As shown here, the Dyna-Cam booth drew its share of the crowds.
As pointed out by ICAS, "More spectators attend air shows annually than any other sporting event except major league baseball. " As quoted by ICAS literature:
Marketing of the Dyna-Cam
engine to the sport aircraft market (the first target market) is
underway. Purchase orders and down-payments are being recruited
for the first 25 engines, however, no deliveries have been made
yet. There are over 250
companies selling 100 kits (or more) per year that could use the
Dyna-Cam engine. List price for a new fully test run Dyna-Cam
Engine, with most accessories is forecast to be approximately
$30,000. This compares well with new conventional piston engines
with similar size and power which cost around $35,000 to $40,000
for a new fuel -injected engine. Several sports plane
manufacturers have sold over 150 kits and owners' groups have
indicated informally that many of their owners might be interested
in having a Dyna-Cam Engine as soon as they are available.
Right, the only way to get a clear photo of the engine was to get out to the show grounds before the show crowds at 7 a.m. Other times of the day were just too busy.
The whole Dyna-Cam
team is shown on the left, at one of the last
Hawthorne, CA, airshows to be held.
A real crowd pleaser was being able to
get the special show pricing on the Dyna-Cam "Plastic
model." If a picture is worth a thousand words, a
plastic model like this one that shows the piston cam actuation is
worth a million.
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